Website Strategy

When planning a website, I focus on understanding the big picture. It’s not just about what’s requested—it’s about uncovering what’s needed. Every project starts with a deep dive into the goals, challenges, and opportunities. I approach this process methodically, looking beyond the obvious to identify gaps and possibilities that might not have been considered.

I’m detail-oriented but also step back to see how everything connects. For me, the audience matters just as much as the project itself. I take the time to create user personas and map out their journeys, ensuring every decision ties back to how the website will serve real people. The goal is always clarity, functionality, and purpose.

Planning goes beyond creating a list of tasks; it’s about aligning the website’s structure and functionality with the bigger goals. I aim to ensure the website works cohesively with everything else—design, content, and experience—so that it delivers something that truly works, not just something that looks good.