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Website Making Process

PHASE I
Preparation
    Briefing Meeting
    The briefing meeting sets the stage for the project. It’s an opportunity for stakeholders to come together, align on the project’s goals, and share initial ideas. Key objectives include understanding client needs, defining deliverables, and outlining the scope of work. This meeting ensures everyone is on the same page before moving forward.

    Competitor Analysis
    Competitor analysis involves researching and evaluating competitors to identify their strengths, weaknesses, and strategies. This step helps us understand the market landscape, uncover gaps, and gather inspiration for unique opportunities to differentiate our project.

    Industry Analysis
    Industry analysis dives deeper into the broader market trends and insights. We explore the dynamics of the industry, identify key players, and assess current and emerging trends. This step ensures the project is aligned with industry standards while staying innovative and forward-thinking.

    Mood Boards
    Mood boards are visual tools that define the aesthetic direction of the project. They bring together colours, typography, imagery, and other design elements to communicate the desired tone and style. This helps to establish a clear and cohesive visual language for the project.

    Sitemap
    The sitemap outlines the project’s structure by mapping out all the pages and their relationships. It serves as a blueprint for the website or application, ensuring seamless navigation and user flow while addressing all required functionalities.

    Build the Project Team
    Building the project team involves selecting the right mix of talent and expertise. Designers, developers, content creators, and project managers come together to ensure a collaborative effort. Each team member is assigned specific roles and responsibilities to streamline the workflow.

    Ideation Workshop
    The ideation workshop is a creative brainstorming session where the team explores ideas and concepts for the project. Through collaboration, we generate innovative solutions, refine the vision, and align on the core objectives. This step lays the foundation for the project’s creative direction.

    Project Timeline
    The project timeline defines key milestones and deadlines, ensuring all tasks are completed on time. It provides a structured schedule, helping the team stay organised and focused throughout the project lifecycle. This timeline is regularly reviewed and adjusted as needed to ensure success.
PHASE II
User Experience Design
    Sitemap Finalisation
    Sitemap finalisation ensures the website's structure is comprehensive and logically organised. This step refines the sitemap to include all necessary pages and provides a clear framework for navigation, aligning with user and business goals.

    User Mapping
    User mapping involves identifying and understanding target audience behaviours, needs, and goals. By creating user personas and journey maps, we can design an experience tailored to the end-users' expectations and priorities.

    Information Architecture
    Information architecture focuses on organising and labelling content across the website in a clear, logical manner. This step ensures users can easily navigate and locate information, supporting an intuitive and efficient browsing experience.

    UX Design
    UX design is centred on crafting an enjoyable and meaningful user experience. This involves designing layouts, interactions, and workflows that enhance usability, accessibility, and engagement, ensuring the site meets both user and business objectives.

    Wireframing
    Wireframing creates low-fidelity sketches or layouts that visualise the website's structure and functionality. This step focuses on key elements such as content hierarchy and user flow, serving as a blueprint for the design process.

    Prototyping
    Prototyping involves building interactive models to simulate the website experience. This step allows for testing functionality, validating design decisions, and refining interactions before moving into development.

PHASE III
Content Creation
    Collecting All Content
    Collecting all content involves gathering existing materials, such as text, images, videos, and other assets, that will be used on the website. This step ensures we have all the necessary resources to populate and structure the site effectively.

    Generating Needed Content
    Generating needed content focuses on creating any missing elements required for the website. This may include writing new copy, designing visuals, or producing multimedia assets to align with the project's objectives and user expectations.

PHASE IV
User Interface Design
    UI Design
    UI design focuses on creating visually appealing and user-friendly interfaces. This step brings the brand's identity to life through typography, colour schemes, and design elements that align with the project goals. It ensures the interface is both aesthetically pleasing and functional.

    Interaction Experiments
    Interaction experiments test and refine how users interact with the interface. By exploring animations, transitions, and micro-interactions, this step ensures that the design feels intuitive and engaging, enhancing the overall user experience.

    Mobile & Desktop Resolutions
    This step involves optimising the design for various screen sizes and devices. Ensuring responsive layouts and adaptive elements, it guarantees a consistent experience whether the user is accessing the website on a desktop, tablet, or mobile device.

PHASE V
Web Development
    Front-End Development
    Front-end development focuses on building the visible parts of the website that users interact with. This step ensures the interface is responsive, visually consistent, and functional across devices. It involves coding layouts, implementing animations, and optimising performance for an exceptional user experience.

    Marketing Integrations
    Marketing integrations involve embedding tools and platforms that support marketing strategies, such as analytics, SEO, email campaigns, and social media links. This step ensures the website aligns with the client's marketing goals and provides actionable insights for tracking success.

    Macro/Micro Animations
    Macro and micro animations enhance the user experience by adding dynamic, engaging motion to the website. Macro animations guide users through the interface, while micro animations, such as button hovers and subtle transitions, improve interactivity and provide feedback.

    Back-End Development
    Back-end development focuses on the server-side logic and functionality that powers the website. It includes building APIs, managing databases, and ensuring robust, secure infrastructure. This step guarantees seamless communication between the front-end and back-end, enabling dynamic content and user interactions.

    Content Feed
    The content feed dynamically delivers fresh and relevant content to users, such as blog posts, news updates, or product listings. This step involves implementing features that automatically update and organise content, keeping the website engaging and up-to-date.
PHASE VI
Quality Assurance
    Browser Testing
    Browser testing ensures that the website functions correctly across various web browsers, such as Chrome, Firefox, Safari, and Edge. This step verifies consistent rendering, proper functionality, and compatibility with different browser versions, ensuring a seamless user experience.

    Device Testing
    Device testing focuses on validating the website's performance and appearance on different devices, including desktops, tablets, and mobile phones. It ensures that layouts, functionalities, and responsiveness adapt smoothly across various screen sizes and resolutions.

    Amendments
    Amendments involve addressing issues identified during testing and making necessary adjustments to refine the website. This step ensures all elements align with project goals, meet quality standards, and deliver an optimal user experience before launch.
PHASE VII
Launch
    Migrate to Live Server
    Migrating to the live server is the process of transferring the website from the development environment to its final hosting platform. This step ensures that all configurations, assets, and databases are set up correctly, making the website accessible to the public.

    Project Launch
    The project launch marks the official release of the website to its intended audience. It involves final checks, monitoring performance, and ensuring everything functions as expected. This step is the culmination of all efforts and signifies the project's completion.

    Handover of Deliverables
    The handover of deliverables includes providing all project-related assets, such as design files, source code, and documentation, to the client. This step ensures the client has complete access and ownership of all necessary materials for ongoing use and maintenance.

    Handover of User Manual
    The handover of the user manual provides a comprehensive guide to managing and maintaining the website. It includes instructions for content updates, troubleshooting, and best practices, ensuring the client can effectively manage their new platform.
PHASE VIII
Maintenance
    Server/CMS Updates
    Server and CMS updates involve routine maintenance to ensure the website remains secure, functional, and up-to-date. This step includes applying software updates, patching vulnerabilities, and optimising performance to maintain a stable online presence.

    Support on Demand
    Support on demand provides clients with assistance whenever needed. This includes addressing technical issues, making quick fixes, or offering guidance on managing the website. It ensures the website operates smoothly and aligns with the client's evolving requirements.

    Improvements as Needed
    Improvements as needed focus on enhancing the website's functionality, design, or performance based on feedback or new requirements. This step ensures the website stays relevant, user-friendly, and capable of adapting to changing business or market needs.