Automobile Company Mercedes-Benz’s Dealer Management System
My Roles: UX Designer
Client: ATOLYE Date: 2017
Read the detailed article about the project, written by ATOLYE.
“A collaborative product service system concept design to reimagine the future of Automotive Retail for Mercedes-Benz. Starting from the Dealer Management System (DMS) – the system used by dealers to conduct their business – we expanded the scope using Design Thinking methodology to develop a portfolio of physical and digital solutions for both dealers and customers. With a multidisciplinary team over two months, we developed interventions for the complete user journey, from initial consideration to after-sales services.”